"Well I think people need to know when they look up a company they are getting true feedback and if people are buying reviews, you know, people don't know that," said Cazares. Last year News5 spoke to Al Cazares who owns House Doctors, a home repair company in Colorado Springs, he says honest online reviews are important for his livelihood. ”I have seen some very disturbing statistics talking about reviews and simply revealing the fact that over half to maybe 60 to 70% have some degree of misrepresentation involved in the review,” said Skiba. Companies are sending mailers like this, trying to bribe people for positive reviews. He says it’s not exactly a scam, but it’s something consumers should be aware of. ”What this breaches on is an area of product misrepresentation because people rely on reviews,” said Skiba. Michael Skiba for help in identifying what’s going on here. News5 reached out to Colorado State University Global’s “Dr. Well, it turns out the piece of mail has grammar issues and a misspelling as it offers an Amazon gift card in exchange for proof of an online review on an item Ray recently ordered. Looks pretty legitimate, but I think it’s bogus. I have enclosed a copy of what I received today. Ray in Trinidad sent an email that reads: This story was inspired by a viewer email and picture of this piece of one of those mailers. Statistics show hundreds of millions of Americans are doing it daily.Ī News5 viewer says he got a suspicious mailer offering him a gift card for an online review and he wanted to know, is it legit?Īfter you order something online, in many cases through Amazon, you may get a follow up mailer from a seller offering a gift card or free item for a review. COLORADO SPRINGS - Online shopping has become a way of life for many of us now.
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